we are back in the office, one week after ISPO. We have not realised what happened in Munich yet… We had the opportunity to present our Bike Trolley to the greatest companies and people of the outdoor industry. But let’s start from the beginning…
When we had been selected at the ISPO Brandnew we knew that ISPO was not only an exhibition, it was the place to be for a young outdoor startup, the meeting point for all corporates and professionals in the outdoor industry. To whom who knows Andre, Sentier founder, this is a dream come true… Such an opportunity means of course a big responsibility to be properly organized, prepared and trained for it! Obviously we worked hard to get everything done for the show and we networked hardly with our partners to have the best materials.
Prior the show we engaged with some other finalist brands of ISPO Brandnew. We discussed how we should improve our communication about ISPO. Some great ideas emerged so we achieved very good partnerships with some of them. Later we met in person with Enki Stove and Luma at the ISPO Brandnew. Full team ready! Andre, Massimo, Fabio and Nico.
When the fair started, we quickly understood that it would have been a terrific opportunity to meet specialists and companies. In 5 days we met hundreds of people freaking out for our company and products. Some of them were sport passionate and liked the Bike Trolley for personal use, others imaging their next great adventure! We were really glad that distributors from all the world came to our booth to discuss about the product and business opportunities. In addition, many retailers and competitors passed by our booth to have a touch and feel on the Bike Trolley as well as discover more about it. Some were so impressed to fire up a word of mouth with colleagues and friends.
Retailers and bike producers gave us valuable technical feedbacks, showing the market is ready for such an innovative concept of travelling… obviously made possible only with the Bike Trolley. Actually, our ISPO slogan was “Reinvent your Journey” cause we believe the product features enable more people to approach new ways of travelling free.
Since Andre has been attending ISPO for the past 6 years this was a great opportunity to meet many friends and “fam” there. They work mainly in small and medium outdoor companies. It was for him a pleasure to show the Bike Trolley in every detail!
As many already know, ISPO is not only a business opportunity. Many big brands create parties and shows to entertain visitors and outdoor specialists. Moments that are the best ones to relax and enjoy after a hardworking day!
After a couple of hours of packing we were ready to leave Munich. In 5 days we enhanced our network in the industry, presented the product to commercial partners and had great fun!
This is our ISPO dream that came true exactly one week ago…
See you out there!
The Sentier Team